De Beers Holds First Sight in Botswana
It is history in the making, big, big news in the jewelry world. This week marks De Beers’ inaugural sight in Gaborone, Botswana following the relocation of its sales activities from London to...
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Diamonds Are Not Always Forever….
I promised you another story about the history of De Beers so here it is! De Beers….that name is synonymous with diamonds. Books, movies and James Bond have had a field day with the real or imagined...
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Who in Jewelry is a Billionaire?
The Oppenheimer family (De Beers) and Laurence Graff, from Graff Diamonds, still rank among the world’s richest while the founder of Firestar Diamonds is a “new billionaire” according to the Forbes’...
View ArticleThe Luxury Market is Still Going Strong
The luxury market is still going strong according to LVMH! Bulgari recorded strong sales in 2014 while the watch brands owned by LVMH struggled due to “cautious purchasing” among retailers, the luxury...
View ArticleDe Beers Says US Diamond Demand is ‘Solid’
Anglo American, the diamond miner and marketer, saw a sales increase of 11 percent over the last year from $6.40 billion to $7.11 billion, with rough diamond sales up 12 percent to $6.5 billion. The...
View ArticleRussia is the World’s #1 Diamond Producer
Meet Alrosa, Russia’s major diamond mining company. Alrosa has been striving for many years to become the world’s #1 diamond producer and it looks like they are there. They are producing the highest...
View ArticleAnglo American to Cut 85K Jobs
Anglo American is the parent company of DeBeers. Stung by the drop in commodity prices, Anglo American announced a “radical and aggressive” restructuring Tuesday that includes job cuts at De Beers amid...
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Where Did the DER Come From?
The word “bethrothed” comes from the Anglo Saxon word “troweth,” which means truth. In medieval England, a betrothed couple shared a “truth” or “pledge” to marry and a ring served as the outward sign...
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The Magic of Advertising, How Diamonds Became Forever
How did a diamond became forever? The answer lies in the brilliant, multifaceted, marketing strategy designed and executed by the ad agency N.W. Ayer for their client De Beers. N.W. Ayer was called in...
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The Battle of the Blues
The big diamonds keep on coming! Let’s see how this one does in real time. This has become a trend – big diamonds being the headliner at the big jewelry auctions. Next month, Geneva has it’s turn. An...
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